Elevating public perception of the brand and growing share of consideration are front of mind with everything they do at Walmart right now. With a Back To School and Back To College campaign, the brand sought to improve upon the visual language associated with this commerce-focused imagery while simultaneously driving sales.
As the creative lead on this content development, I worked with my team to develop multiple concepts, each rooted in creative strategy with distinct visual executions that demonstrated how the Walmart brand can show up with integrity.
