Reid Rutledge, Creative Director
Currently Residing: Los Angeles, California
Client: Walmart
Project: Content
Elevating public perception of the brand and growing share of consideration are front of mind with everything they do at Walmart right now. With a Back To School and Back To College campaign, the brand sought to improve upon the visual language associated with this commerce-focused imagery while simultaneously driving sales.
As the creative lead on this content development, I worked with my team to develop multiple concepts, each rooted in creative strategy with distinct visual executions that demonstrated how the Walmart brand can show up with integrity.
Don't be shy—I'd love to hear from you.
Reid Rutledge ©2025